His points are valid, that in Twitter’s new design the core function of social network is overshadowed by the emerging core function of search (clearly dependent on the successful social network use and content provision). But what is “The Mark” that Twitter want’s to hit and what is “The Mark” Mr. Ritu want’s them to hit?

My response is that Twitter is clearly a classic 80/20 Rule (or quite possibly a 98/2 Rule) where all of Twitter’s content is provided by less than 10% of the users. Twitter needed to build up the network and the site initially was a content collector.

Currently most users who add content, Tweet Creators, to Twitter are using web and mobile apps like Tweetie, TweetDeck, et. al. So they are not really ever seeing or using the Twitter interface.

Moving the interface design more towards the emerging core of Search opens up Twitter to a more popular use by the other 80-90% of users, Tweet Searchers. Here is where Twitter needs to grow, needs to provide value, and needs to discover it’s ultimate ROI. It’s the new Twitter that will use our public posts to provide real-time information to the other 80% of the users consuming the Tweets we make.

I think they are hitting “The Mark” they need to hit, but how does the 20% social app, content creators feel about the expanded use of “their experience”, or more so, the diverted attention they are getting?